Gulnaz Partschefeld

Gulnaz Partschefeld

Gulnaz Partschefeld

Dr.
Director HSG Kick-off Days / Student Welcome Services
Beratung / Studierendensupport
Büro 25-105
Bodanstrasse 1
9000 St. Gallen
Fields of research
  • authenticity
  • tourism
  • Russia: business & culture
Further fields of research
  • Intercultural training
  • Swissness
  • Future of tourism
  • Brand authenticity
Education * 1998 - 2003 German and English Philology at the State Pedagogical University named after V.G. Belinsky Penza/Russia
* 2006 - 2008 Tourism Management at the University of Applied Sciences Munich
* since 2008 PhD student ath the University of St.Gallen (PhD programme Organisation and Culture)
Professional Career * 2003- 2006 Teaching Assistant at the Department of German Language / Faculty of Foreign Languages - Penza State Pedagogical University named after V. G. Belinsky
* 2003 - 2006 Radio host at Most-Radio, Penza
* 2003 - 2006 Manager of the Department of International Affairs at Tarkhany Regional Open Joint-Stock Bank Penza
* 2007 - 2008 Consultant for the East-European Market / Project manager at Osiris-Europe GmbH
* 2008 - 2011Teacher, Translator/Interpreter, Marketing Assistant at Institut auf dem Rosenberg (St.Gallen, Schweiz)
since 2011 Teacher of German and Russian at the Klubschule Migros St.Gallen
since 2011 Research and Teaching Assistant to the School of Humanities and Social Sciences, University of St.Gallen (Administration HSG-Kick-off Day)
since 2011 Administration - Training & Consulting at the Center of Governance and Culture in Europe, Universität St.Gallen
Teaching Activities Russian Cultural History (Assessment) Mi 10-12

Russian Level I
Projects PhD-Project on
“The relevance of authenticity for the branding of tourist destinations: a case study on Russian tourists in Switzerland”
Affiliations AIEST International Association of Scientific Experts in Tourism